ATHLETE REPRESENTATION & SPORTS MANAGEMENT
YOUR GAME.
YOUR FUTURE.
OUR MISSION.
Developing tomorrow’s starting X & XI.
We champion the athlete. Build the brand.
And see the bigger picture.
MORE THAN
A CAREER.
A LASTING LEGACY.
Talent opens the door.
The right team takes you further.
First X&XI is an independent, multi-sport athlete representation and sports management agency committed to developing talent, creating opportunities, and building lasting relationships.
From emerging high school and collegiate athletes to established professionals, we help shape what comes next. Because your potential doesn’t end at the final whistle.
Discover our approachAthlete first. Always.
Your goals guide our every move.
Built for the long game.
A clear vision for life in and beyond sport.
Relationships that matter.
People, partnerships, and shared ambition.
ALL IN.
AT EVERY STAGE.
From your first opportunity to your next chapter. Eight connected disciplines. One focus: you.
01Athlete representation
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A dedicated team behind your ambition, with guidance that puts your long-term career first.
- Athlete recruitment and representation
- Career management and professional planning
- Contract negotiation support through appropriately qualified representatives
02NIL management
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Turn your name, image, and likeness into opportunities that fit who you are.
- Collegiate NIL opportunities
- Brand partnerships and sponsorship negotiations
- Athlete brand development
03Professional representation
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Strategic support for the demands and possibilities of a professional career.
- Professional career and relationship management
- Contract advisory and negotiation through qualified agents
- Career advancement opportunities
04Marketing & branding
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Build an identity that carries your story beyond the scoreboard.
- Personal brand development
- Social media strategy and athlete campaigns
- Public relations and media exposure
05Partnerships & sponsorships
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Connect ambition with brands that share your values.
- Corporate sponsorships and endorsements
- Brand collaborations
- Commercial partnerships
06Athlete development
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Invest in the person behind the performance.
- Professional development and mentorship
- Career preparation
- Financial literacy and education resources
07Scouting & recruitment
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Recognize potential. Create pathways to what comes next.
- Emerging talent identification and evaluation
- High school and collegiate recruitment
- Relationships with coaches and programs
08Career transition
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Your next chapter deserves the same ambition as your first.
- Preparation for life after sports
- Business and entrepreneurship opportunities
- Personal brand development and long-term career planning
OWN YOUR
NAME.
BUILD YOUR
FUTURE.
Your influence has value. We help collegiate athletes develop their personal brands and pursue meaningful NIL partnerships—while keeping the bigger career picture in view.
Explore your NIL potentialDIFFERENT GAMES.
SAME AMBITION.
We’re building a multi-sport agency, with a vision spanning collegiate and professional sport.
FOOTBALL
From collegiate to professionalBASKETBALL
On the court. Beyond the game.SOCCER
A global game. Your next chapter.BASEBALL
Opportunity beyond the diamondHOCKEY
Built for the next levelTRACK & FIELD
Make your next move countTENNIS
A career on your termsGOLF
See the bigger pictureMMA
Your ambition. Inside and beyond the cage.Your sport isn’t listed? Your ambition still belongs here. Start a conversation
YOUR STORY.
STILL BEING
WRITTEN.
Emerging talent. Collegiate standouts. Established professionals. We believe in the person behind the performance—and the possibilities ahead.
Athlete profiles will be announced here as our roster develops.
Explore representationSHARED VALUES.
GREATER IMPACT.
Great partnerships start with a meaningful connection. We bring athletes and brands together through sponsorships, endorsements, NIL opportunities, and commercial collaborations.
Partner with First X&XIFind the fit.
Start with your audience, your goals, and the values that define your brand.
Build the story.
Explore collaborations that connect an athlete’s identity with your vision.
Think long term.
Shape relationships with room to grow beyond a single campaign.
BUILD SOMETHING
BIGGER. TOGETHER.
We’re building a network of agents, scouts, and sports professionals who share an athlete-first mindset. Help shape the next chapter of First X&XI.
Leadership and team profiles will be introduced here as the agency grows.
Explore careersSTAY IN
THE KNOW.
Future athlete announcements, partnership news, and agency updates will live here. Follow the journey on Instagram.
Follow @FirstxandxiLET’S BUILD
SOMETHING
BIGGER.
Athlete. Brand. Future teammate.
There’s a conversation worth having.
Business Email
info@firstxandxi.comWYOMING, UNITED STATES